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Rocky Ridge Digital - Website Designer
Small Business Marketing Blog
  • Writer's pictureLizzy Keller

What can I do before hiring a website designer?

what to do before hiring a website designer

I often get asked the question “what can I do before hiring you to design my site?” and I love answering this question because it means this business owner is engaged in their investment, and wants to come to the table as prepared as possible.

There are a few things that need to be set in place before working with a designer, and then there is the “nice to have” list. Let’s start with the absolute must haves first!

Must have before working with any web designer:

  • Business name and license registered

  • List of services or products you want added to the website

  • Understanding of your ideal audience

  • Be able to answer the "5 questions" (you can read more about that here)

Nice to have before working with a web designer like me:

  • Branding Package (primary logo, secondary logo, color palette, icon, etc)

  • Marketing goals or plans for the current year

  • Vision for your brand/site - I recommend creating a mood board or a Pinterest board with your specific style inspiration

  • Competitor Analysis - list of 2-3 direct competitors and what you like/don’t like about their website and general marketing practice

  • Website Inspo - a website that you admire, and what you like about it (competitor or not)

These are just general recommendations, each designer is different and may have more or less requirements to work with them.

If you are interested in working with Rocky Ridge Digital on a project, you can book your free discovery call and see if we are a good fit!


Rocky Ridge Digital - web design specialist

Lizzy Keller

CEO + Designer + Marketing Expert

Founder of Rocky Ridge Digital, Lizzy is a successful entrepreneur. With over 8 years of experience in the marketing field, she helps small businesses and entrepreneurs improve their online presence and grow their business through creative design.



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